A watershed for the modern LGBT movement arose from a series of protests in New York in 1969 and to pay homage to all those involved, this tartan is based on the New York City tartan and incorporates the variety of bright colours used to identify that movement around the world.

We were in charge of making a promotion during Pride month to sell products created with the LGBT Tartan. After receiving the product, the packaging had to be designed from scratch to display the product, also the signage indicating its price.

After seeing where the product would be displayed, we thought about creating a promotional video showing the product to catch the attention of all customers buying in the shop.